Author Christopher Johnson is a verbal strategy consultant. He can help you get the most out of language in a cluttered linguistic environment, whether you’re launching and branding a new company or product, trying to make your website more effective, or getting the word out about your favorite candidate or cause.
Verbal strategy is simply the careful thinking and planning you have to do to use language effectively in your organization. Verbal strategy is a part of content strategy. It’s an especially important part, because language is the best and cheapest way to reach people and communicate ideas. Language, more than any other mode of communication, gives your company a voice and a personality.
You can reach Christopher at: