Get Kindle version of MICROSTYLE now!Author: Christopher Johnson | Filed under: Uncategorized
The Kindle version of Microstyle: The Art of Writing Little is now available for purchase and instant delivery. Who should read it?
Business people: Microstyle will help you name your company or product, create a tagline or slogan, write better web and ad copy, and use Twitter and other social media platforms to grab people’s attention.
Language lovers: Microstyle describes what’s happening with our language right now. Robert Swartwood, writer and editor of Hint Fiction, calls it “a must-read for anyone who cares anything for the English language“.
Science and tech geeks: Microstyle is a work of popular linguistics. Author Christopher Johnson isn’t your typical branding consultant. He got a PhD in linguistics from the University of California, Berkeley, was a professor at the University of Chicago, and has worked as a natural language processing software developer at AT&T Labs and elsewhere.
Design fans: (You probably want to order the hardcover, because the book design is so cool.) Microstyle is about verbal design. Short, attention-getting, memorable messages have much in common with graphic design, and work together with it in logos, ads, posters, comics, and other works. The author grew up with graphic design, because his dad’s a retired commercial artist who designed, among other things, cereal boxes for General Mills.